Amazon supports not only classic B2C prices but also the distribution of special prices for Amazon Business customers (B2B).
With Channel Pilot Pro, you can easily set these up. This guide shows you how it works.
1. Requirements
To export B2B prices, you need three additional attributes:
Purchasable Offer – Audience
Purchasable Offer – Audience 2
Your Price 2
You can find these attributes in the attribute mapping of your Amazon channel.
2. Define target groups
To allow Amazon to understand which prices apply to which customers, the Audience attributes must be filled in correctly.
In the dropdown of both attributes, you will find options such as:
Sell on Amazon (B2C)
Amazon Business (B2B)
Recommended mapping
Attribute | Value |
Purchasable Offer – Audience | Sell on Amazon (B2C) |
Purchasable Offer – Audience 2 | Amazon Business (B2B) |
This means:
B2C prices are controlled via Your Price.
B2B prices will later be exported via Your Price 2.
3. B2C price (Your Price)
You are likely already using the attribute:
Your Price
This price is automatically directed at B2C customers based on the value in the attribute Purchasable Offer – Audience.
4. Add B2B price (Your Price 2)
To additionally export a price for B2B customers, fill in the attribute:
Your Price 2
This value is linked by Amazon to the attribute Purchasable Offer – Audience 2 and is therefore shown exclusively to Amazon Business customers.
The B2B price may differ from the B2C price but can also be identical.
5. Result
Once both price attributes are correctly filled:
Your Price is shown to B2C customers
Your Price 2 is shown to B2B customers
This allows you to manage two separate pricing strategies at the same time.
Next step: Set up tiered pricing
In the next step, we will set up B2B tiered prices.
These apply exclusively to B2B customers and build on the configuration described above.
Bulk Price
Given that the bulk prices are normally for B2B customers, you have to configure "Audience 2" to B2B.
Set "Your price 2"
Add the discount type attribute
Note: Set the "Discount Type 2", because the B2B audience is also 2. The value has been set to "percent", because this is what the quantity price looks below.
Add the following "Purchasable Offer" fields
This is somewhat confusing because even though they belong to the ‘quantity discount plan’, they are not named as such. Again, you need to select the one for the audience 2. You know which ones, because there is a ‘2' after the 'Purchasable Offer’ in their names.
Bind the values to the attributes.
