Glossary

An affiliate program is an internet-based distribution solution. The provider pays its partner with a success-oriented commission. The supplier presents his advertisements, which the affiliate can use for advertising the partner’s offers on all of his websites or via other channels.

This is the number of visitors of the online shop in a particular time period. This is not to be confused with the number of ‘unique visitors’, by which visitors are only be counted once, even if they visit the website several times.

A cookie is a small text file in a computer. It generally contains data about visited websites that have been saved by the browser software whilst surfing the internet.

The cost per order is used to measure the efficiency of marketing operations. It defines the marketing costs of the sales.

The cost revenue ratio, or the relation between revenue and costs, shows the advertising costs compared to the revenue.

The conversion rate provides the number of visitors that actually made a purchase. It shows with a percentage the relation between visitors and buyers, so it is an indicator of how effective are your advertisement strategies.

The contribution margin designates the gap between revenue (margin) and variable costs. It indicates how much does a particular product contribute to cover all the fixed costs.

These are the marketing and advertisement fees to reach a wider number of visitors in a given time period.

The margin is the difference between the product’s net sale price and its purchase price. A price comparison site is a website where the user can search a product and compare several prices provided by different online shops.

The revenue is the amount of products and/or services sold by an online shop in a given time period. To calculate the revenue, you need to time the number of sold products by the price of a single unit.

In the fashion field, particularly, there are master items and subordinate items. Subordinate items would be products that are only different in the colour or in the size etc. However, everything else is identical. Master and subordinate items often share the same description, price or deep links. These products not only have an item number, they also have a master item number that provides information on the subordinate items.

Number of sales in the online shop during a given time period. Channel Pilot Pro distinguishes between sales per product and orders. However, for the channels and shop analysis, it also gives you the opportunity to analyse the number of orders.